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Cost effective marketing campaigns...
...Powered by leading edge technology

Web Marketing

We built MyNewPlace up to 4 million visitors per month.
Make a smart choice - and put us to work for you!

Web Marketing programs are a complicated, spaghetti-like mishmash of websites, products, and vendors. There's so much to worry about - there has to be a better way! Now there is:

Web Marketing Complete, from RentEngine

You get expertise and technology, packaged with a success-driven model to drive continuous improvement. You can focus on your business & core competencies - and keep your marketing focus on objectives, budget and results.
 Description
Complete Website Solutions, Proven To Work You get property websites and mobile websites that have been tuned using MyNewPlace.com traffic and techniques!
Search Engine Optimization & Social Marketing You'll get more traffic by keeping your website more current and getting relevant, local content. Plus that content will be posted to social networks to drive even more traffic.
Local Marketing You'll get more "free" traffic when you're set up on directories and have lots of local links, which we'll work on regularly.
Reputation Management Apartment Ratings a hassle? Your reputation will be enhanced by monitoring and quick responses.
Search Engine Marketing You can get more traffic using pay-per-click advertising to drive renters to your websites.
Marketing Spend Analysis You'll be focusing your marketing on the most effective sources. Read more
Dedicated Marketing Manager Your program will be delivered and monitored by marketing specialists and experts, and you'll know who's on point.
...and lots more! Please contact a marketing specalist today to learn more, and get a tailored presentation to meet your needs and budget.

Craigslist Campaigns

We do the work, you get the traffic.

Now you can get a combination of leading edge technology together with multifamily marketing services. This is the way to stay compliant with Craigslist terms of use while minimizing the burden on your team. You'll get superior results with far less work, and less hassle.
You getHow we do it
Campaign Set-up You get a package of 20 professionally written custom listings that will help produce more leads. Writing a variety of descriptions with colorful detail is a time consuming process, so you relax while we write. You get listing templates, descriptions and headlines which are attention getting and suitable.
Fast, Easy Posting Tools When a notification pops-up - just click to post!
Tune-up /Optimization You get regular "tune-ups" for your posting campaigns. Having great content is a start - but you will do better by regularly testing posting titles, times and content changes.
Ghosting Check & Repair You get ongoing monitoring - which will show if you're posting too much or have a flagged account.
Complete Posting Suite You have full access to the fast, flexible & powerful Posting Suite - so you can take control and make changes anytime.
Easy To Read Dashboards You can see the results and status of your Craigslist campaigns in your dashboard anytime.

TrueCost Spend Analysis

10% More Leases, 10% Less Expense. 100% Goodness.

By identifying the most cost-effective advertising sources and redeploying resources to those advertising sources, marketing spend can be optimized. But, which advertising sources are the most cost-effective?
Property management systems and guest card tracking systems do not have the answer - typically they have at most 30% accurate data - that's not enough.
Introducing TrueCost Marketing Spend Analysis
You getHow we do it
Higher accuracy - typically up to 50% You get our proprietary matching technique that completely eliminates inaccurate resident-reported information.
Clean data You have our business analysis team's expertise at getting all the data correctly sourced. Unfortunately harder than it sounds!
TrueCost matching You give us your lead source bills so you get exact cost calculations based on your invoices.
Customized, detailed reporting You'll see:

  • Cost by source
  • Cost by source by region
  • Cost by source by owner
  • Cost by source by property
  • Customized presentation PDF or PowerPoint version of your report for sharing and decision making.
    ILS Auditing option You'll learn if any of your sources have incorrect numbers or tracking IDs, and validate that your bills are correct.
    Optimization recommendation option You get a list of property specific, actionable recommendations.

    Community Websites

    Full-featured PC and mobile websites

    Posting Suite

    The powerful, easy way to post to Craigslist

    Lead Tracking

    Manage leads for all your marketing sources in one place

    TrueCost Spend Analysis

    Match your move-in data to your marketing costs. Get surprising savings.