Community Websites

The lowest cost source of leads is your property's website.

Making that website convert visitors to renters is all about design and performance. Only Community Website is based on designs that are optimized from the MyNewPlace.com website with over three million visitors per month. You get more renters, with less effort.

You get	How we do it
More speed, more leads, more leases	Community Websites use the same infrastructure as MyNewPlace.com - the fastest Internet listing service. The result is the fastest possible speed - which improves conversion.
More leads per visit	MyNewPlace.com's traffic is used to optimize the layout - based on randomly selected users from over three million monthly visitors.
Branded design	Standard Design service provides the benefit of a template design with graphic art services - a combination of the look you want with a design that works.
More "free" leads	Built-in best-practices search engine optimization (SEO).Get more leads by improving where your website appears in search results.
Search feature on your website	Search Portal is a page that you can add to your existing website, or an optional company website that we provide. You can do more regional marketing and cross-selling.
Resident Portal	Resident Portal option features rent payments, events calendar, social media links, and more.
Marketing Center	Lead tracking & lead response tools Real-Time Property Content/Information Management Optional Phone Lead Tracking with phone call recording Integration with many 3rd party systems

Mobile Portal

Now, your property information is at your prospect's fingertips.

15 percent or more of your prospective renters are searching "on the go" using their mobile device. With Mobile Portal, you'll give them an optimized experience - increasing the odds that they'll contact you right then.

You get	How we do it
More speed, more leads, more leases	Mobile Portal uses the same infrastructure as MyNewPlace.com - the fastest internet listing service! The result is the fastest possible speed. And that improves conversion.
More leads per visit	You get to take advantage of MyNewPlace traffic which is used to optimize page layout. You get the benefit of a mobile site with over one million visitors.
Three sites in one!	Sophisticated mobile device detection provides optimized screen display for touch-phones, smartphones, and "feature phones".
More "free" leads	Built-In best-practices search engine optimization (SEO). Get more leads by improving where your website appears in search results.
More show-ups	Mobile Portal gives your on-the-go prospects, maps and directions at their fingertips to guide them in for a property tour.
Seamless integration	Mobile Portal can be easily integrated with existing websites designed for personal computers. Simple instructions are provided.
Marketing Center	Lead tracking & lead response tools Real-Time Property Content/Information Management Optional Phone Lead Tracking with phone call recording Integration with many 3rd party systems

Craigslist Posting Suite

RentEngine - Craigslist Posting Tool & Syndication

Craigslist is one of the top lead sources for most of our customers. Why should you us an ad creation and posting tool? Two reasons.

First, you can't manage what you can't measure, and Craigslist doesn't measure anything. Unless you can track leads back to specific postings, you can't tell which titles or designs are best. You also can't tell if your ads are getting "ghosted". You're flying blind.

Second, it's easier. Writing ads, posting them and adhering to a schedule is a lot of work. The Posting Tool makes it easy!

You get	How we do it
Clear measurement	Clean, easy to read dashboards plus a suite of 16 reports show you the effectiveness of your postings.
Best posting titles, designs and times.	A unique code is applied automatically to each ad posting, allowing us to determine exactly which listing a renter is responding to.
Super easy to use	Industry's lowest-effort posting process. It's easy to learn and requires less effort to post. Everyone likes that.
Flexible designs	Listing Builder feature has hundreds of mix and match combinations to suit almost any need. The more variations you use, the less likely you are to get ghosted.
Training and support	We provide training when you first deploy the Posting Tools and ongoing training support.
Marketing Center	Lead tracking & lead response tools Real-Time Property Content/Information Management Optional Phone Lead Tracking with phone call recording Integration with many 3rd party systems

Lead Tracking

Now, there's an easy solution for tracking and managing your leads in one place, with the RentEngine Lead Tracking (beta).

Looking for an easy way to manage and respond to leads from your marketing sources? The Lead Tracking is an easy solution for tracking and responding to leads from all your marketing sources. This will help drive traffic by enabling you to better manage the timeliness and quality of responses to prospective renters.

You get	How we do it
Phone lead tracking	You get specific tracking numbers for each lead source. You can audit each source to verify lead count and quality.
Phone call recording	You can turn on call recording for any phone number, and access those calls through Lead Manager.
Web & email lead tracking	Leads are brought in to the Lead Manager for quick review.
Lead Responder	You have access to templates and built in tools to provide fast, professional looking responses.
Response time tracking	You can see how long it takes to respond to prospective residents and use that metric to improve performance.
Lead Dashboard	You'll get a quick overview of leads by source, type (phone vs. web), and direct access to inquiries that need a response now.
Lead Notification & Alert	Notification is sent as soon as a lead arrives. If you don't respond within a preset time, you'll get a reminder call.
Lead Reporting	Get summary and detail reports for an entire portfolio or specific property, by date and by channel. Great for auditing lead sources. Export to excel or PDF.

TrueCost Spend Analysis

10% More Leases, 10% Less Expense. 100% Goodness.

By identifying the most cost-effective advertising sources and redeploying resources to those advertising sources, marketing spend can be optimized. But, which advertising sources are the most cost-effective?

Property management systems and guest card tracking systems do not have the answer - typically they have at most 30% accurate data - that's not enough.

Introducing TrueCost Marketing Spend Analysis

You get	How we do it
Higher accuracy - typically up to 50%	You get our proprietary matching technique that completely eliminates inaccurate resident-reported information.
Clean data	You have our business analysis team's expertise at getting all the data correctly sourced. Unfortunately harder than it sounds!
TrueCost matching	You give us your lead source bills so you get exact cost calculations based on your invoices.
Customized, detailed reporting	You'll see: Cost by source Cost by source by region Cost by source by owner Cost by source by property
Customized presentation	PDF or PowerPoint version of your report for sharing and decision making.
ILS Auditing option	You'll learn if any of your sources have incorrect numbers or tracking IDs, and validate that your bills are correct.
Optimization recommendation option	You get a list of property specific, actionable recommendations.

Photography

Great photos increase leads. Need help getting some high-quality photos for your communities? RentEngine can help with cost-effective Community Photography.

How do photos increase leads?

Photos are the most important aspect of a listing to renters. On MyNewPlace.com, visitors will often look at all the photos prior to calling or sending their information. Visitor data shows clearly that listings with photos receive 3 to 5 times more traffic and leads.

Photos are the most cost-effective investment you can make in your community.

Why RentEngine photos?

You own the licensing rights to use them in all your Internet and print advertising.

RentEngine photography is the most cost-effective Community Photography solution in the industry.

Professional photos delivered within 20 business days.

Professional Cleanup will ensure crist colors, consistent contrast - and clear skies!

	Description	Time On Property	Resolution Photos	Professional Cleanup	Custom Editing
Standard Photo Package	Make your community look great, with a mix of exterior and interior shots.	5 hours	15
Twilight Photo Package	Premium time slot provides nicer exterior lighting - after all, it's twilight!	5 hours	18

See examples of a Standard Photo package.

Marketing Solutions

Web Marketing

Complete packages - social, local, mobile, SEO, SEM. Don't want to manage alphabet soup? We'd love to take care of that for you.

Craigslist Campaigns

The way to make Craigslist work for you - easily.

Marketing Spend Analysis

What are you interested in?
	Complete Web Presence Package	Want cost-effective marketing that really takes advantage of low cost web sources? Talk to a representative about a tailored program to maximize your budget and meet your objectives.
	Websites with Optimization	Want to get more out of your property websites? Your websites will be your lowest-cost source of leads with great web marketing. Craigslist results with less time? RentEngine makes posting easier, more professional-looking and provides clear, actionable reports.
	Craigslist Posting Campaigns	Having trouble getting focus on Craigslist? Let us help you set up and optimize your postings – all property staff has to do is post when they get reminders. You’ll get great results from Craigslist, guaranteed.
	Getting access to our great Marketing Tools	Take your pick: Community Websites, Mobile Community Websites, Posting Suite, or Lead Tracking and Management. RentEngine Marketing Tools offer powerful, easy ways to give you the power of internet marketing. Learn more today!

Let's Talk
Tell us about yourself and we'll have an account manager contact you as soon as possible.

Type of Property
	Multifamily		Single Family